A racionalidade limitada das decisões de investimento em tecnologia da informação

Resumo

Literature upholds that Information Technology (IT), when adequately combined with other in-house resources, may result in characteristics that are hard for the competition to copy. However, this is not so easy to achieve. Some emblematic unsuccessful cases involving companies with extensive experience in applying the best techniques in implementing business IT solutions have encouraged us to take a deeper look regarding the mechanisms used to generate value for businesses. In this article, we reveal the results of a variety of case studies, where competent organizations adopted IT solutions, to understand the value said adoption represents and discuss some hypothesis why some organizations had better results than others. Our analysis indicates that effectiveness achieved through the use of IT is indeed related to managements' ability to identify previous economic inefficiencies in the business model and mitigate such inefficiencies by implementing IT solutions, which is not achievable through investment analysis techniques currently employed.

Ficha do documento

Tipo

Artigo científico

Ano

2009

Instituição

Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

DOI

10.1590/S0034-75902009000100010

Identificador

oai:repositorio.fgv.br:10438/20873

Temas

Tecnologia

Palavras-chave

IT investment effectivenessIT investment decisionsIT value-addedLimited rationalityMATIFEfetividade de investimentos em TIDecisão de investimentos em TIValor da TIRacionalidade limitadaAdministração de empresasTecnologia da informaçãoInvestimentos em tecnologia da informaçãoProcesso decisório