Strategy as truthrespostas estratégicas na gestão de crises após um crime corporativo

Resumo

In this paper, the strategic responses of Chevron during the management of a corporate crisis caused by an environmental crime in Rio de Janeiro were analyzed. The strategy process includes the search for a competitive position, and crisis management means dealing with a situation that threatens the survival of the company. In order to analyze the integration of the strategic management with crisis management, a documentary research was carried out for data collection, and a rhetorical analysis was conducted. The results show that the truths revealed by the company in the crisis management result from the relationship between discourse and strategy.

Ficha do documento

Tipo

Artigo científico

Ano

2013

Instituição

Universidade Federal de São Carlos

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

DOI

10.1590/S0104-530X2013005000008

Identificador

oai:repositorio.fgv.br:10438/21263

Temas

Meio Ambiente

Palavras-chave

Corporate crisisCorporate crimesDiscourse and strategyCrises corporativasCrimes corporativosDiscurso e estratégiaAdministração de empresasCrime comercialCrime contra o meio ambiente