Mapeamento do Employee Value Proposition (EVP) numa empresa do setor de desenvolvimento imobiliáriouma pesquisa-ação

Resumo

The objective of this action research is to map the Employee Value Proposition (EVP) as perceived by the employees of the company under study, in order to identify what makes it unique, that is, what differentiates it from the market in general and its competitors. As a result of this construction, the main characteristics, the bases of the EVP as perceived by the employee, as well as their unmet expectations, have been mapped. The research method chosen was action research and it was guided by the Coghlan and Brannick models on how to carry out an action research within my own organization, by Mosley and Schmidt for mapping the EVP and Universum consultancy, which offered the research the EVP attribute framework. It was possible to observe that the employees of the company under study like to work in it, and that the aspects related to the dimensions of the EVP Status, Purpose, Performance and Work Environment were the ones which stood out in all analyses. Although there could be different highlights, these four aspects are primarily among the most relevant and important by employees, thus constituting the basis of the EVP perceived by employees. In this fashion, we can configure these dimensions of the EVP as the ones perceived by the employees, which means in their perspective, what the company does in a singular way and what justifies their daily choice to belong to it. The results of the action research which was carried cannot be reused because they are unique to the company which was studied. However, the process can be used in companies that wish to map the EVP from the point of view of the employee or even the leadership, for the construction of their own EVP and Employer Branding strategy, thus being a practical guide for any company that wants to achieve this result for greater engagement, retention and attraction of talents.

Ficha do documento

Tipo

Dissertação

Ano

2021

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/30818

Palavras-chave

Employee Value PropositionEmployer brandingTurnoverTalent attractionEngagementEmployee retentionAtração de talentosEngajamentoRetenção de colaboradoresAdministração de empresasImagem corporativaRecursos humanosPessoal - PermanênciaMercado imobiliário - Estudo de casos