Determinants of intention to participate in corporate BYOD-programsthe case of digital natives

Resumo

Corporations continue to see a growing demand for Bring-Your-Own-Device (BYOD) programs which allow employees to use their own computing devices for business purposes. This study analyses the demand of digital natives for such programs when entering the workforce and how they perceive the benefits and risk associated with BYOD. A theoretical model building on net valence considerations, technology adoption theories and perceived risk theory is proposed and tested. International students from five countries in their final year and with relevant work experience were surveyed. The results show that the intention to enroll in a BYOD program is primarily a function of perceived benefits while risks are widely ignored. Only safety and performance risks proved to contribute significantly to the overall perceived risk. The knowledge acquired from this study is particularly beneficial to IT executives as a guide to deciding whether and how to set up or adjust corporate BYOD initiatives. © 2018 The Author(s)

Ficha do documento

Tipo

Artigo científico

Ano

2018

Instituição

Springer New York LLC

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Acesso aberto

DOI

10.1007/s10796-018-9857-4

Identificador

oai:repositorio.fgv.br:10438/25239

Temas

Tecnologia

Palavras-chave

Behavioral intentionBring-your-own-device (BYOD)Digital nativesInformation technology consumerizationNet valence modelComputation theoryBring your own devicesComputing devicesInternational studentsPerceived benefitsTechnology adoption theoriesTheoretical modelingEmploymentTecnologia da informação