Construção de experiências de consumo a partir da comunicação midiáticaAlex Atala e o D.O.M. Restaurante

Resumo

The objective of this research is to demonstrate how an haute cuisine restaurant creates experiences based on the production of the media image of a celebrity chef, and how this production occurs in the context of communicative capitalism. The content analysis method of articles from Prazeres da Mesa magazine from 2008 to 2018 was used to demonstrate, based on the story of Chef Alex Atala, the influence of media construction in the consumer experience at D.O.M., a contemporary creative cuisine restaurant, which explores the flavor of typical Brazilian ingredients, and which boasts worldwide acclaim and international awards. This study was structured to answer the following research question: what is the role of media communication in the production and management of consumption experiences, making them central to the contemporary consumer culture? This research seeks to highlight the importance of the study of consumption integrated with production. Additionally, this research relates the role of media communication to the production of experiences, thereby contributing to the reduction of an existing gap in Organizational Studies literature.

Ficha do documento

Tipo

Dissertação

Ano

2019

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/27336

Temas

Economia

Palavras-chave

Consumption experienceCommunicative capitalismMedia communicationHaute cuisineBrasilian flavorsOrganizational studiesExperiência de consumoCapitalismo comunicativoComunicação midiáticaAlta gastronomiaSabores brasileirosEstudos organizacionaisAlex AtalaAdministração de empresasConsumo (Economia) - Aspectos psicológicosComportamento do consumidorComunicação de massa - Aspectos psicológicosGastronomiaAtala, Alex