Coaches mirinsinfância em crise e subjetividade neoliberal

Resumo

Is there a crisis in the modern concept of childhood considering the phenomenon of so-called child coaches? To address this question, the present study analyzes four Instagram profiles of child influencers who market courses and mentoring programs in the digital environment. The objective is to reflect on the hypothesis of a “prolonged crisis” of childhood (Cesarino, 2022) and to examine how this phenomenon relates to the production of a neoliberal subjectivity, considering Michel Foucault’s formulations. The research conducted a qualitative analysis of 38 posts, with emphasis on videos in the reels format, produced between October 2024 and April 2025. The material, examined by the researcher through content analysis (Bardin, 2011), was based on the identification of recurring themes and the construction of four analytical categories: “lifestyle promotion,” “product sales,” “the place of school,” and “provision for adults.” The results do not’ indicate a definitive rupture with the paradigm of modern childhood but significant tensions emerge in its understanding, suggesting the subjective incorporation of neoliberal rationalities into the experience of childhood.

Ficha do documento

Tipo

Dissertação

Ano

2026

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/38880

Temas

Tecnologia

Palavras-chave

InfânciaCoachingCriseSubjetividadeComunicação midiáticaChildhoodCrisisSubjectivityMedia communicationComunicaçãoInfância - CriseInternet e criançasMídia social