As competências essenciais dos profissionais em vendas de bens perecíveisum modelo genérico de competências

Resumo

This thesis studies the core competencies required by perishables goods salespeople faced with environmental changes and new relationships strategies among food industries and their marketing channels. Those changes emphasize the strategic position of salespeople converting them in the principal link among the organizations, conjoined the buyers. The basic purpose for using a competency model was made because there is a close relationship involving organizational competences and their workers’ competencies, which are the foremost differences to face the competitiveness pressure and market demands to delivery high quality products and less costs. Revisions of Administration theories in marketing and personal sales and revisions of Psychological theories with reference to competency were made. A competency dictionary with 16 key competencies was made accordance to the actual relationship context between buyer and seller. The research was accomplished among ECR Brazil participants and employees of supermarkets and food industries (n = 192), for whom the results will be useful in the salespeople professional improvement. Exploratory Factor Analysis and Confirmatory Factor Analysis were used to generate a theoretically model with three dimensions – competitiveness support, effective relationship and operational integration – containing 12 core competencies. Convergent, discriminant and nomological validities of theoretically model constructs were tested. The goodness-of-fit measures (absolute fit, incremental fit and parsimonious fit) and the expected crossvalidation index (ECVI) were performed and the model shown consistency with the data and good approximation to population (X² = 68,15, DF = 51, p = 0,054, RMSEA = 0,042). The measurement model results evaluation shown partial constructs validity and low reliability with the theoretically model indicators. The conclusion describes the results and theoretical implications, limitations, contributions and suggestions for futures studies.

Ficha do documento

Tipo

Tese

Ano

2004

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Não informado

Identificador

oai:repositorio.fgv.br:10438/2480

Temas

Desenvolvimento EconômicoDados

Palavras-chave

Administração mercadológicaPersonalidade e ocupaçãoIndústria de alimentaçãoVendas - Aspectos psicológicosCapacidadeAdministração de empresasVendasModelos e construção de modelosClientes - ContatosPessoal - TreinamentoVendedores - TreinamentoDesempenhoMarketing de relacionamentoAlimentos - Indústria