A outra feiraexpandindo os limites do mercado de arte para atender a base da pirâmide

Resumo

This article is about A Outra Feira de Arte Contemporânea (The Other Contemporary Art Fair), held between 2016 and 2019, with five itinerant editions in São Paulo and one in Jundiaí. The event, conceived by Lilian Bado (author of this article) has the differential of being a fair where the artist himself trades directly with the collector, and the intermediary that serves as guidance to the public about the cultural value of the work falls on the responsibility of the jurors and the curator. Initially A Outra Feira emerged as an option for the exhibition of artistic works for artists without representation in a gallery, with no experience in the art market and beginners in their careers. The fair is an alternative to public museums' and salons, which for the most part are not aimed at sales and has no concern about the relationship between artist, public and institution. The text discusses the trajectory of A Outra Feira and brings a reflection about the first intentions and the comparison of numbers, which although small in the impact of the São Paulo art market, obtained a considerable evolution from the first to the last edition.

Ficha do documento

Tipo

Artigo científico

Ano

2023

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/34958

Temas

Economia

Palavras-chave

Feira de arteMercado de arteEconomia criativaPráticas artísticasEmpreendedorimo em arteArt fairArt marketCreative economyArtistic practiceEntrepreneurship in artsEconomia