Uma banda como âncora estratégicaestudo de caso em uma ONG de São Paulo

Resumo

The third sector have been attracting more and more attentions from society, firms and government. Every week, one easily stumbles upon news about that sector or the work of its organizations. Firm’s social responsibility is a subject in fashion. The Brazilian government has pursued trough legislation and partnerships, the constitution of norms and to make the best of the sector’s dynamism. One saw arise, in the last years, a profusion of courses, both academic and managerial, aiming the development of professional skills in the Non Government Organizations – NGOs and similar identities/ institutions. The goal of this study is to understand one of those administrative approaches, the strategy approach, applied to the third sector. To attain such goal and describe the study context, a macro analysis of the sector and a description of the main players are made, as well as, the analysis of the basic and distinctive characteristics of that sector in comparison with the productive sector. A well known organization of the third sector was chosen for a case study. Through the descriptions of its history, characteristics, facts and discourse, the author seeks to obtain an interpretation of its strategic line and its successes factors. The research results show that the strategy of the studied organization is defined by the vision of its founding leader, supported in the very first characteristics of the original organization’s project: a percussion group that became a band. Moreover, one could see that its success can be ascribed to its several “efficiencies”, a lot different from the efficiency logic of the private firms. It is also made some considerations of the precautions to be taken when models and administrative techniques, originally developed for the private firms, are utilized by NGOs. The purpose of this study is to contribute for the academic knowledge accumulation process in the organizational strategy field, especially strategy for NGOs, and for the managerial practices of such organizations.

Ficha do documento

Tipo

Dissertação

Ano

2004

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Não informado

Identificador

oai:repositorio.fgv.br:10438/2337

Palavras-chave

StrategyCorporate strategyThird sectorNon-governmental organizationsNGOsEstratégiaEstratégia empresarialTerceiro setorONGsAdministração de empresasAssociação Meninos do MorumbiAssociações sem fins lucrativos - AdministraçãoOrganizações não-governamentais - AdministraçãoPlanejamento estratégicoEficiência organizacional