Tropicáliamanobras estratégicas em redes de músicos

Resumo

This article aims to build bridges between three theoretical fields: Organizational Strategy, Social Networks, and Social Identities. By analyzing the networks of Brazilian musicians (interpreters and composers), we monitor the emergence of new styles, along with the structural changes in the network. Within the period in analysis, from 1958 to 1969, four musical styles emerge and consolidate: Bossa Nova, Jovem Guarda, MPB and Tropicália. We utilized Social Networks Analysis in order to grasp three dimensions of the field evolution: network evolution, creation of structural holes and transformation of actors' centrality. Internal confl icts in a field generate brokerage opportunities among groups separated by structural holes. These holes might be gradually bridged through incremental transformations in the artists' networks. As the emerging artists' infl uence increases, there is higher potential for the introduction of a new style and change of the field's classificatory system.

Ficha do documento

Tipo

Artigo científico

Ano

2007

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/24997

Temas

Desenvolvimento Econômico

Palavras-chave

Brazilian popular musicCultural industryOrganizational theorySocial networksStrategic managementGestão estratégicaReoria organizacionalRedes sociaisMúsica popular brasileiraIndústria culturalCiências sociaisCiências sociais - Análise de redesMúsicos brasileiros