The pharmacy's marketa comprehensive survey of the '80s

Resumo

The author's intention is the presentation of a panorama of the pharmaceutical industry in the 80's decade. After a brief description of the crisis faced by Brazilian economy during the decade, he deals with problems related to the market and to the technical and economic structure of the sector, its performance and the question of drugs. The writer examines, also, the strategic action of the industry next to the State, with a view at guaranteeing the enlargement of the market and of its growing profits. To that effect such action has the following characteristic points: a) the reduction of State control over prices, products, -marketing and advertising; b) vertical integration of the industry; c) patent regulations; d) interest and expansion of the institutional market by the national and foreign industries.

Ficha do documento

Tipo

Artigo científico

Ano

1991

Instituição

Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas (FGV EBAPE)

Fonte

Revista de Administração Pública

Idioma

Português

Acesso

Não informado

Identificador

oai:ojs.periodicos.fgv.br:article/8965

Temas

Desenvolvimento Econômico

Palavras-chave

Pharmaceutical industryobstaclesStrategy for expansion.La industria farmacéuticaobstáculosEstrategia para la expansión.Indústria farmacêuticaestratégia para expansão.