The effect of supply chain integration, modular production, and cultural distance on new product developmenta dynamic capabilities approach

Resumo

Little research has examined how international firms' operations strategies affect dynamic capability creation or how cultural distance affects operations management. This study addresses these gaps by bridging the work on dynamic capabilities, two operations management techniques (product modularization and supplier integration) and cultural distance. Using a sample of 111 Brazilian automobile suppliers, the study finds that new product development is marginally increased by product modularization but decreased by supplier integration. Cultural distance negatively moderated these relationships. This research extends the dynamic capabilities literature and indicates that operations management strategy is an important part of the dynamic capability formation process. (C) 2011 Elsevier Inc. All rights reserved.

Ficha do documento

Tipo

Artigo científico

Ano

2011

Instituição

Elsevier Science Bv

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Acesso restrito

DOI

10.1016/j.intman.2011.08.001

Identificador

oai:repositorio.fgv.br:10438/23238

Temas

Transportes

Palavras-chave

Dynamic capabilitySupplier integrationModularizationNew product developmentCultural distanceAdministração de empresasLogística empresarial