The BoP approach and its links to main related research fieldssense-making of the current discussion

Resumo

The Base-of-the-Pyramid (BoP) stands in the literature for the lowest socioeconomic segment in terms of purchasing power parity and presents the segment that is generally excluded from the current system of global capitalism. This thesis looks at the current discussion of how the BoP, as a socio-economic segment is generally attended and what links exist to related research fields. Hereby, International Development theory and International Business (IB) theory are identified as being those two theories that stand in closest connection to the BoP approach. In the following, the BoP approach is embedded in those two theories with the aim of making the theoretical concept clear from which the BoP approach is arising and identify contributions that can be derived from the BoP approach for each theoretical field. The main argument of the thesis is that the BoP approach is able to bridge IB theory and International Development Theory. The BoP approach thus shows that the two theoretical fields that generally ignore each other can go hand-in-hand and contribute each other by combining their capabilities.

Ficha do documento

Tipo

Dissertação

Ano

2012

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/9886

Palavras-chave

SustainabilityInternational businessDevelopmentBOPAdministração de empresasConsumidores de baixa rendaResponsabilidade social da empresaPlanejamento estratégico