The adoption of franchising by Brazilian Post

Resumo

The adoption offranchising as an organizational format by a public enterprise is so singular a decision that is deserves attention from both the academic and policy viewpoints. To investigate the main reasons which might explain the choice, this paper comparatively interprets secondary information concerning the mainstream ideas appearing in the relevant literature. It may be said that wide convergence has been found between the literature surveyed and the reasons likely to have operated the observed choices. Asit might be expected, the dominant role of franchising as an effective way to allow firm growth under shortage of investment resources seems to have been confirmed in the case studied here.

Ficha do documento

Tipo

Artigo científico

Ano

1996

Instituição

Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas (FGV EBAPE)

Fonte

Revista de Administração Pública

Idioma

Português

Acesso

Não informado

Identificador

oai:ojs.periodicos.fgv.br:article/8102

Temas

Gestão Pública

Palavras-chave

franchiseretail-organizational formatPost Office - BrazilBrazil - public services.franquiciaventa al por menor - forma organizacionalPost Office - BrasilBrasil - los servicios públicos.franquiavarejo-formato organizacionalCorreios - BrasilBrasil - serviços públicos.