RESIDENTS' PERCEPTION TOWARDS TOURISM IN AN INDUSTRIAL BRAZILIAN CITYA CLUSTER ANALYSIS

Resumo

Joinville is the biggest city of Santa Catarina State (Brazil) and its main economic activity is industry. The service sector is expanding rapidly and tourism has been gaining momentum, especially regarding business and events. Although tourism is also an important economic activity, there were no studies about residents' perception regarding it in Joinville (SC – Brazil) until now, hence the purpose of this study. We conducted 498 surveys with residents from every neighborhood in the city. The questionnaire had 20 questions. The data were tabulated, then we performed a non-hierarchical cluster analysis. We identified four clusters: Moderate Optimists, Optimists, Sceptics and Enthusiasts, the latter being the most representative. It was concluded that Joinville residents perceive tourism positively. On the other hand, tourism needs to be planned and needs a more effective promotion. This way, residents can have a better understanding of its economic, sociocultural and environmental benefits.

Ficha do documento

Tipo

Artigo científico

Ano

2020

Instituição

Universidade de Taubaté

Fonte

Revista Brasileira de Gestão e Desenvolvimento Regional

Idioma

Inglês

Acesso

Não informado

Identificador

oai:ojs2.rbgdr.net:article/5359

Palavras-chave

Tourism impacts. Residents"™ attitudes. Events. Cluster analysis.