O uso das capacidades dinâmicas para manter posição no mercadoEstudo de caso único no mercado de pagamentos brasileiro

Resumo

The Brazilian electronic payments sector has become more relevant with high annual growth rates. This market represented R$ 2.65 trillion in 2021, with a 33.1% annual growth rate (Monitor Abecs, 2021), even more significant after Covid-19 pandemic. Meanwhile, these figures are also attractive for new entrants and, indeed, over the last years the sector has experienced changes in its competitive landscape. This paper aims to understand how a consolidated firm may anticipate strong changes in its market to maintain its competitive position, through the lens of the Brazilian electronic payments market. Therefore, exploratory qualitative research was conducted through a case study of the market’s leading firm. Semi structured interviews were conducted, and the data obtained was triangulated with additional data obtained from secondary sources, enabling an evaluation of the actions taken by the firm in question and the identification of misalignments between these actions and the Dynamic Capabilities theory. This study identifies, analyses and discusses its results through the defition of 5 categories: Structure and Hierarchy, Processes and Efficiency, Internal Interests and Agency Conflict, Pioneering vs Follower, and Relevancy and Impact of Shareholders and Majority Shareholders.

Ficha do documento

Tipo

Dissertação

Ano

2022

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/32465

Temas

Desenvolvimento Econômico

Palavras-chave

Organizational strategyBrazilian payments marketDynamic capabilitiesCase studyEstratégia organizacionalMercado brasileiro de pagamentosCapacidades DinâmicasEstudo de caso únicoAdministração de empresasPlanejamento empresarialIndústria de serviços financeiros - Inovações tecnológicasPagamentoAprendizagem organizacionalDesenvolvimento organizacional