O impacto do comércio eletrônico no setor de transportes aéreosum estudo sobre o uso da internet pelas empresas aéreas regulares atuantes no Brasil

Resumo

Electronic Commerce is already present in several areas around the world including the Air Transport, being responsible for changes in the sector and acting as a new value channel for the airlines. Due to this situation, this thesis intends to analyze the main impacts caused by the adoption of the electronic commerce by the airlines, as well as the implications related to the dis-intermediation of the players – the travel agencies – acting in the traditional channel. This analysis would be made through the observation of how the regular airlines that operates to and from Brazil use their websites considering three different aspects – information, transaction and relationship – and what are the obstacles and consequences of the adoption of this new channel. The analysis will be made through the adaptation of a websites analysis model attempting to discover how the regular airlines that transport passengers are using their sites in an user perspective; and later on in the same paper, using a case study with three Brazilian airlines, it intends to verify - in the airlines point of view – how the airlines analyze the services available in their websites and what are the advantages and disadvantages of the adoption of the virtual environment for them.

Ficha do documento

Tipo

Dissertação

Ano

2003

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Não informado

Identificador

oai:repositorio.fgv.br:10438/2344

Temas

Transportes

Palavras-chave

InternetComércio eletrônicoTransportes aéreosDivulgaçãoTransaçãoAdministração de empresasEmpresas de transporte - Inovações tecnológicasAeronáutica comercial - Inovações tecnológicas - BrasilInternet - NegóciosMarketing de relacionamento