Motivational theory applied to real estate

Resumo

This paper sets off to better understand motivation in the purchase of real estate of low-income consumers. Classical motivational theories are synergized to create a new framework on motivation on this subject. An exploratory research and a conclusive quantitative survey were carried out and it was possible to determine the profile of low-income consumers considering the real estate through this novel framework.

Ficha do documento

Tipo

Dissertação

Ano

2019

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/27273

Palavras-chave

Real estate developmentMotivational theoryMarketingDesenvolvimento imobiliárioTeoria motivacionalAdministração de empresasConsumidores de baixa rendaComportamento do consumidorMercado imobiliárioCompras - Processo decisório