Estratégia de responsabilidade social em empresa ex-estatalestudo de caso no setor de telecomunicações

Resumo

This current thesis talks about the political side of corporate social responsibility strategies. This political side is neglected by the literature of social responsibility and strategy. In this literature, the economic side is predominated in which the company’s goal is the maximization of the profit. In the political side, one of the main points is the relationship with the government. The confrontation between the political and the economic side becomes more interesting when it is studied a hybrid former-state company of the telecommunications’ sector which is regulated by the Federal Government. For the accomplishment of this research, the qualitative method and the study of case were used, and the epistemological base that got closer was the phenomenology. This study of case shows that the hybrid former-state company, through its social responsibility programs, searches a steady relationship with the government and, also, in the public sphere. This enigmatic hybrid former-state company has worked its social program as public politics, even getting closer to the government.

Ficha do documento

Tipo

Dissertação

Ano

2008

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Não informado

Identificador

oai:repositorio.fgv.br:10438/17050

Temas

Políticas Públicas

Palavras-chave

EstratégiaResponsabilidade socialEmpresa ex-estatalTelecomunicaçõesPolíticas públicasStrategySocial responsibilityFormer-state companyTelecommunicationPublic policyAdministração de empresasResponsabilidade social da empresa - Estudo de casosPlanejamento estratégico - Estudo de casosPolíticas públicas - Estudo de casos