Contribuições à compreensão da gestão à brasileira

Resumo

This research is conducted within the fields of national cultures and Brazilian organizational culture. The research’s purpose is to investigate the Brazilian style of management considering as its base the cultural traits which define it. More specifically, this study aims to understand and describe how the Brazilian style of management is nowadays characterized taking into account the recent changes in the global and national contexts. Its relevance rests on the fact that these recent changes may have impacted the way management is conducted. The approach employed to the investigation is a qualitative and empirical one. In this sense, 25 semi-structured interviews were conducted with Brazilian managers who had worked in foreign management cultures and foreign executives working in Brazil. Results were interpreted according to one specific technique of content analysis: the thematic categorical analysis. Three main results were obtained: (i) the traits which compose the current Brazilian style of management can be organized in the following groups: interpersonal relationships, relations to power, work organization and planning, and relations to the environment and inside some of the groups there are traits which stand out and others which have a less impacting presence (ii) the changes that impact the current style of management are related to the national institutional environment, to the internationalization of management and to the profile of the Brazilian manager (iii) the current style reveals itself to be in a process of transformation and consolidation and is formed as a synthesis between global integration and local adaptation which characterizes it as a ‘glocal’ one.

Ficha do documento

Tipo

Dissertação

Ano

2006

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Não informado

Identificador

oai:repositorio.fgv.br:10438/2252

Palavras-chave

Brazilian organizational cultureNational cultural traitsEnvironmental changesBrazilian management styleCultura organizacional brasileiraTraços culturais nacionaisMudanças ambientaisEstilo brasileiro de gestãoAdministração de empresasAdministração de empresas - BrasilCultura organizacional - BrasilCaracterísticas nacionais brasileirasDesenvolvimento organizacional