Competltive strategies in public organizationsthe case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)

Resumo

The objective of this paper is to analyze the competitive estrategy of public organization with the special case of the Federal University of Santa Catarina Hospital (HU-UFSC). In this analysis, the model proposed by Ohmae is used as a reference where the strategies concepts development are carried out. The analysis is based on documents of a strategy plan and also on interviews wilh lhe hospital board of directors. It is shown that, in spite of the fact that the hospital is a public organization, it is faced with threats and therefore have to compete for the needs of resources, new opportunities and innovation of services.

Ficha do documento

Tipo

Artigo científico

Ano

1995

Instituição

Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas (FGV EBAPE)

Fonte

Revista de Administração Pública

Idioma

Português

Acesso

Não informado

Identificador

oai:ojs.periodicos.fgv.br:article/8240

Temas

Saúde

Palavras-chave

competitive strategiespublic organizationhospital administrationevaluation of strategies.estrategias competitivasorganización públicaadministración del hospitalevaluación de estrategias.organização públicaadministração hospitalaravaliação de estratégias.