Arts entrepreneurship and the international career of contemporary emerging artistsmultiple case studies from São Paulo, Brazil

Resumo

This article analyzes how a generation of emerging Brazilian artists, from São Paulo, Brazil, entered the international market. The study largely explored the concept of Arts Entrepreneurship (AE), conducted by a literature review on AE, to understand if, and how, the precepts of entrepreneurship have been applied in the universe of Art, and related to the internationalization of artists from emerging countries, like Brazil. The methodology is based on the study of multiple cases, in-depth interviews with artists, as well as a vast search of secondary sources, and the development of a biographical and curricular database. The result shows that AE allied to the concept of Human Capital theory and to a very new context of the Contemporary Art Market boosted the internationalization of emerging contemporary artists at the turn of the millennium. A framework proposal around AE and the development of a model of internationalization on contemporary art can contribute to a solid curricular, disciplinary base for students of arts, as well as a guiding line in the conduction of the artist's personal and professional life trajectory.

Ficha do documento

Tipo

Artigo científico

Ano

2023

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Não informado

Identificador

oai:repositorio.fgv.br:10438/34961

Temas

Economia

Palavras-chave

International strategyArts entrepreneurshipInternationalization of emerging economyEconomia