A gestão da estratégia mercadologica sob uma nova perspectivaexiste relação entre a física e a administração?

Resumo

The physical and the administration sciences focus their researches on phenomenum wich, in some ways, can have similarities, making us to question and ask about the great convergence ofthe systems in the Universe under which we are submitted. Exploring by analogues, this research tries to make sense to put together the organizational and physical systems, unstables and not integratable, moving forward by the time's arrow, that determines the evolution ofthose. In the Administration, as in the Physics, everything seems to converge at the direction of an inexhaustible collection of forks and possibilities, if considering the destiny of products, services and labels during the human history. To soften the effects of those uncertanties, it is fetched a simplification of these complex social systems across a proposal of a model to be constructed and tested, based in some factors established by business management's literature as the guiders of the consumers's choices; a gaussian process of the 'insight value', that can be useful as a tool for the strategic and business managing decisions beyond the companies.

Ficha do documento

Tipo

Dissertação

Ano

2004

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/3884

Palavras-chave

Estratégia mercadológicaCadeia do valor percebidoProcesso gaussianoVariável latenteSistemas dinâmicos instáveisPolíticas & EstratégiasInsight value chainMarketing strategyGaussian processLatent variableUnstables dinamycs systemsAdministração de empresasAdministração mercadológicaMarketingComportamento do consumidor