Watching the World Cup, one data point at a time

Resumo

Watching the World Cup, one data point at a time Sound the vuvuzelas, the World Cup is officially here. The biggest sporting event in the world is set to break all kinds of viewing records. Sporting in the digital world is just as much about stats as it is about the game itself. Enter Brandwatch. The social media analytics company has taken it upon itself to track social media statistics for the entire run of the World Cup with their new real-time data visualization tool.

Ficha do documento

Tipo

Artigo científico

Ano

2014

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Não informado

Identificador

oai:repositorio.fgv.br:10438/13161

Temas

Políticas PúblicasTecnologia

Palavras-chave

World CupSocial analyticsSocial mediaCiência políticaRedes sociais on-lineCopa do mundo (Futebol)Políticas públicas