Voluntariado empresarialestudo de caso do Instituto Escola Brasil do Banco ABN AMRO Real

Resumo

This work is established by a study about the Corporate Volunteerism Program - CVP - of the Bank ABN AMRO Real, experienced in the Instituto Escola Brasil - IEB. lt aimed to analyse how occurs the fonnation process of a program like this, starting from the presupposed that what motivates this activity is the search of the social legitimacy. This analysis is done by taking into account the way that the CVP experienced in IEB fonns the conjunct of resultant actions of the assumption process of Corporate Social Responsibility - CSR - by the Bank. AIso, had another objective that was to investigate and analyse the causes of CVP adoption by the Bank, as well as the institutionalization and legitimacy grade of the IEB and CVP of the Bank. The theoretical framework comprises two parts: one looks at the contributions by various authors in the study of CSR and corporate volunteerism, and the other looks at the institutionalist approach, while attempting to apply it to the theme at issue. The research draws on semi-structured interviews, which have allowed an in-depth analysis. The conc1usions show this practice is still incipient, being on a process of institutionalization, on the analysed organization.

Ficha do documento

Tipo

Dissertação

Ano

2004

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/3615

Temas

Educação

Palavras-chave

Corporate volunteerism programCorporate social responsibilityInstitutionalizationLegitimacyOrganização e gerênciaPrograma de voluntariado empresarialResponsabilidade social empresarialInstitucionalizaçãoLegitimidadeAdministração de empresasResponsabilidade social da empresa - Estudo de casosVoluntários - Estudo de casos