Strategy and entrepreneurshipdecision and creation under uncertainty

Resumo

This work looks at the decision process of entrepreneurs when they create a new businessin an atmosphere of uncertainty and without clear objectives, using the notion of 'effectuation'. The effectualapproach suggests that, when a new company is just beginning, entrepreneurs emphasize howmuch they can afford to lose and try as many different strategies and combinations of resource as possible,given the resources that are already under their control. The objective of this article, therefore, is toexamine if, and to what extent, entrepreneurs build companies in the real world using effectuation.

Ficha do documento

Tipo

Artigo científico

Ano

2008

Instituição

FGV EAESP

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Acesso aberto

DOI

10.12660/joscmv1n1p12-23

Identificador

oai:repositorio.fgv.br:10438/26940

Palavras-chave

EffectuationEntrepreneurshipNew venturesAdministração de empresasEmpreendedorismoSucesso nos negóciosCriatividade nos negócios