Responsabilidade social e investimento social privado na empresa GTECH Brasilestudo de caso

Resumo

This dissertation traces a path, avoiding, however, an evolutionary line, the terms and concepts that have been used throughout history to identify the interventions of companies in social actions, from the welfare performances to the direct involvement in projects, with the creation of institutes and foundations connected to the companies, sharing not only financial investments but also technology, skilled labor and knowledgement. Nevertheless, as we may see, that is not enough for a company to be characterized as socially responsible. As a parameter, the differentiation between corporate social responsibility (CSR) and private social investment (PSI) will be taken forward, using the definitions and models respectively from Ethos Institute for Social Responsibility and from GIFE (Group of Institutes and Foundations and Companies). As a case study it will be presented GTECH Brazil, a multinational company in the online lottery business, which to perform social actions, created the Gtech Institute of Citizenship and Culture (IGCC), in 2000. The company, making use of available funds to encourage culture, through the Brazilian Rouanet Law, conducted a corporate project based on art education, called 'Asa Project', which was focused on young people aged from seven to seventeen years old, encompassing art and technology. Believing in the transformative power of art, the project was updated and proceeded developing the art-citizenship concept. Asa project worked until 2009, lasting more than the company itself, which in 2006 ended its activities in Brazil. During this period served more than 3,500 children and youths. By means of documents, manuals, reports and several interviews, this dissertation will outline the social activities of GTECH, analyzing whether the company should fit as CSR or PSI and also showing some of the impacts of actions taken in the company employees, as well as in the project team, and especially among the young people who participated in the activities.

Ficha do documento

Tipo

Dissertação

Ano

2015

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/13700

Palavras-chave

Business social responsibilityPrivate social investmentAsa projectArts & CitizenshipResponsabilidade social empresarialInvestimento social privadoProjeto AsaArte-cidadaniaGTECH BrasilCiências sociaisResponsabilidade social da empresaAção socialCidadania