Os mecanismos de socialização e a criação de valor no relacionamento cliente-fornecedor

Resumo

This paper aims to investigate the impact of socialization mechanisms for value creation in buyer-supplier relationships. Drawing upon relational view and socialization mechanisms, it is argued that the buyer-supplier relationship can provide positive outcomes for its supply chain. Structural Equation Modeling performed on data collected from Purchasing and Supply Chain Executives indicates that both formal and informal socialization mechanisms positively impact the level of relational capital of supply chain. The main contribution presented by this research is the non-strong empirical evidence, indicating that relational capital is associated with higher levels of earnings for firms.

Ficha do documento

Tipo

Artigo científico

Ano

2014

Instituição

Universidade Federal de São Carlos

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

DOI

10.1590/0104-530X106211

Identificador

oai:repositorio.fgv.br:10438/21358

Temas

Transportes

Palavras-chave

Supply chain managementSocialization mechanismsRelational capitalStructural equation modelingBuyer-supplier relationshipMecanismos de socializaçãoCapital relacionalModelo de equações estruturaisRelacionamento comprador-fornecedorAdministração de empresasMarketing de relacionamentoLogística empresarial