O impacto da Lei do Bemestudo de caso em uma multinacional de cosméticos

Resumo

This work presents a Case Study relating the Brazilian Law No. 11.196/2005 with the establishment of a culture of innovation in a multinational cosmetics company, at its Brazilian headquarters. The legislation, also known as 'Lei do Bem' offers tax incentives to companies that invest in innovation in the domestic market, which allows the development of research centers, human resources training and technology development, linked to corporate actions and initiatives. In addition to fostering innovation, the Law can also be used as a precursor to the implementation of a culture of innovation in organizations, generating new internal processes and qualification of workers, adding value to individual initiatives as well as to the organization. The research is conducted in a qualitative way, in the form of a Case Study, which is based on documentary research and interviews with key people in the company. The data collected in the research points to the links between the adoption of the Law of Good in the company, the creation of new areas and the implementation of a new research and development center, investigating: 1) the primary and secondary demands that motivated the adoption of the Law ; 2) the difficulties and advantages resulting from the implementation of the Law; and 3) the main results of the implementation of the Law in innovation and competitiveness.

Ficha do documento

Tipo

Dissertação

Ano

2018

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/25809

Temas

Desenvolvimento EconômicoTecnologia

Palavras-chave

CompetitivenessCosmeticsInnovationOrganizational cultureCompetitividadeCosméticosCultura organizacionalInovaçãoLei do BemAdministração de empresasIncentivos fiscais - Brasil - LegislaçãoEmpresas - Inovações tecnológicasInovações tecnológicasCosméticos - Indústria - Estudo de casos