Motivações para a verticalização logística na indústria de bens de consumoum estudo de caso sobre a Coca-Cola Andina Brasil

Resumo

Organizations are targets of constant changes imposed by factors that require fast and consistent decisions to remain competitive. The strategy that best leverages resources and capabilities to obtain sustainable competitive advantages can be found inside or outside organizational boundaries. This study aims to identify and assess the reasons for a beverage industry to migrate from an outsourced distribution model to a vertically integrated one. Therefore, we built a case study which allows us to evaluate carriers' behavior in the contractor perspective and to analyze the financial feasibility of their own fleet, not to mention the exploration of pilot project idea and the vertical implementation itself. With the results we could assess benefits and risks of having own physical distribution, exploring the intersection between theoretical and empirical contributions. Therefore, we broadened the vision of the academy and executives on the sourcing decision, exploring strategic aspects of this complex and important decision-making process.

Ficha do documento

Tipo

Dissertação

Ano

2014

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Não informado

Identificador

oai:repositorio.fgv.br:10438/13520

Temas

TransportesDesenvolvimento Econômico

Palavras-chave

Estratégia de verticalizaçãoIntegração verticalTeoria do custo de transaçãoTeoria dos recursosInsourcing strategyVertical integrationTransaction-cost theoryResource-based theoryAdministração de empresasIntegração vertical - Estudo de casosCustos de transação - Estudo de casosLogística empresarial - Estudo de casosDistribuição de mercadorias - Estudo de casosPlanejamento estratégico - Estudo de casos