Modalities of oppositionControl and resistance via visual materiality

Resumo

This article examines how the material, and specifically visual, aspects of organizing contribute to understanding control and resistance issues in organizations. Whereas the role of visuality in workplace power relations has been acknowledged, the processes by which specific visual affordances contribute to power contests are not well understood. We argue that the diverse affordances of visual images offer opportunities for both control and resistance, where control is exerted via the normalizing and objectifying feature of visuality, while resistance draws on bricolage and juxtaposition to subvert dominant management discourses. Based on an ethnographic study of an industrial print company, we show how the diverse uses of visuality create a field for negotiating organizational tensions. We draw conclusions for the study of visual affordances as a tool for control and resistance struggles in organizations.

Ficha do documento

Tipo

Artigo científico

Ano

2017

Instituição

Sage Publications Ltd

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Acesso restrito

DOI

10.1177/1350508417694962

Identificador

oai:repositorio.fgv.br:10438/23821

Palavras-chave

ControlEthnographyImagePrinting industryResistanceAdministração de empresasEtnologiaControle organizacionalMateriais audiovisuais