Intra-empreendedorismoum estudo de caso sobre o entendimento e a aplicação dos fundamentos organizacionais associados ao termo

Resumo

This Master’s dissertation aims at analyzing the understanding of company staff observed concerning matters associated to the theme intrapreneurialism, as well as its application within the company. In this study, the existence of corporate practices will also be verified that aim towards the encouragement of intrapreneurialism. Using interview techniques, it is intended to verify the level of staff knowledge about the concepts associated to intrapreneurialism. With the intention of identifying the existence or not of a homogenous understanding, the results of the interviews will be compiled and analyzed through four perspectives: hierarchic levels (top executives and middle management) and the areas of actuation (operational and commercial). The human resource corporate programs and the cultural change will be analyzed through the light of the characteristics of an intra-entrepreneurial organization with the purpose of identifying the existence or not of institutional incentive. This study does not aim to categorize if the company is intrapreneurial or not, as the focus will be to present the current stage the company finds itself in accordance with the practices that they actually use to encourage intrapreneurialism.

Ficha do documento

Tipo

Dissertação

Ano

2007

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Não informado

Identificador

oai:repositorio.fgv.br:10438/5781

Palavras-chave

IntrapreneurialismOrganizational modelOrganizational cultureInnovationSistemas de informaçãoDesenvolvimento organizacionalComportamento organizacionalIntraempreendedorismoAdministração de empresasEmpreendedorismoCultura organizacional