Importing administrative methodologies to Brazila semiotical analysis

Resumo

The article deals with the problem of importation of administrative technologies to Brazil, the issue being approached as a social phenomenon of the nature of a myth, as said methodologies have been considered in the Brazilian organizational environment. So, the study endeavours to demythicizing such methodologies, founded on the semiologic method of Roland Barthes, thus redeeming the phenomenon's historic context and demythicizing its concepts of universality, scientific nature, rationality, neutrality and modernity and revealing the elements of its sense - those of its essential meaning - or, namely, the instrumental rationality, the managerial ideology and the functionalist paradigm.

Ficha do documento

Tipo

Artigo científico

Ano

1992

Instituição

Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas (FGV EBAPE)

Fonte

Revista de Administração Pública

Idioma

Português

Acesso

Não informado

Identificador

oai:ojs.periodicos.fgv.br:article/8751

Palavras-chave

Importing administrative methodologiesmythmanagerial ideology.Metodologías de administración importadosmitoideología gerencial.Metodologias administrativas importadas