Expanding the toolkit for industry analysisan application of the value capture concept

Resumo

The purpose of this study is to apply value-based business concepts to a product in order to gain insight into the competitive environment within its related industry. This case study is based upon qualitative information from the decision makers in a company producing a product. It is shown that the value based business theories, when organised into one framework, does facilitate the organisation of data, and hence some conclusions about the competitive dynamics of the industry can be drawn. The approach to thinking about business suggested by the value based business concepts might hence lead to insights that can serve as a new background for strategic decisions.

Ficha do documento

Tipo

Dissertação

Ano

2017

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/18939

Temas

Desenvolvimento Econômico

Palavras-chave

StrategyCompetitive dynamicsIndustry analysisValue based business strategiesValue capture theoryEstratégiaDinâmica competitivaAnálise de indústriaCiência políticaPlanejamento empresarialDesenvolvimento gerencialPlanejamento estratégicoEficiência organizacional