ECT seeks new pathsfrom 1984 to our days

Resumo

This is the third and last article of a series which describes the experience of ECT (Empresa Brasileira de Correios e Telegráfos) in its search for modernity. It has been assumed that the concept of modernity is connected to that of Success, and the three articlestry to inform how this success was built. This article shows the process that has been developed since 1984 focusing on questions related to management pattern, the search for competitiveness, the decision to have paterners through franchising, as well as the thoughts raised by these elements at ECT. It also makes reference to some information presented in the preceding articles.

Ficha do documento

Tipo

Artigo científico

Ano

1995

Instituição

Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas (FGV EBAPE)

Fonte

Revista de Administração Pública

Idioma

Português

Acesso

Não informado

Identificador

oai:ojs.periodicos.fgv.br:article/8279

Palavras-chave

choice of managerscompetitivenessfranchisingstrategic planningviews of leaderstrade unionists and postmen.elección de los administradoresla competitividadla planificación estratégicaopiniones de los dirigentessindicalistas y carteros.escolha de gestorescompetitividadeplanejamento estratégicopontos de vista de dirigentessindicalistas e carteiros.