Developing sustainable business models within BOP contextsmobilizing native capability to cope with government programs

Resumo

Respective literatures on sustainable business models (SBMs) and the bottom of the pyramid (BOP) share the assumption that organizations can contribute to value creation for both business and society. The premise of a win win solution for multiple stakeholders relies mostly on market-oriented solutions, giving little attention to the role that government programs and regulations may have in promoting such initiatives. At best, literature considers government as an obstacle to the development of SBMs in the BOP context In this paper, we challenge that view by presenting the case of the Ecoelce project, an SBM developed in the BOP context of Northeastern Brazil. We show that this project transformed a coercive pressure from the Brazilian government into a strategic opportunity and a source of shared value. We argue that the mobilization of native capability was key in this process. (C) 2016 Elsevier Ltd. All rights reserved.

Ficha do documento

Tipo

Artigo científico

Ano

2016

Instituição

Elsevier Sci Ltd

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Acesso restrito

DOI

10.1016/j.jclepro.2016.03.038

Identificador

oai:repositorio.fgv.br:10438/23611

Temas

InfraestruturaMeio Ambiente

Palavras-chave

Sustainable business modelBottom of the pyramidNative capabilityEnergy sectorCiências sociaisEnergiaSustentabilidade