Desafios do e-commerce no agronegócio brasileiro

Resumo

This tesis develops a study related to the evolution of E-commerce in Brazilian agribusiness, with a focus on the trend and opportunities for efficiency gains in the segment. The paper analyzes efficiency-raising opportunities as well as barriers to increased E-commerce participation in agricultural transactions. The use of E-commerce for agricultural transactions can bring great benefits to all actors in this segment including producers, traders, transporters etc. The study carries out a survey and analysis of the offer of technological solutions already available in the market as well as the expectation of evolution solutions. The study also analyzes the technological and cultural constraints that constrain the evolution of E-commerce in the agricultural environment. Nowadays, and despite technological solutions being available, farmers continue to carry out their agricultural transactions in the same way they have always done, that is commercial contact continues to be an important component in the decisions to buy inputs and sell their production.

Ficha do documento

Tipo

Dissertação

Ano

2018

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/25951

Temas

EconomiaTecnologia

Palavras-chave

E-commerceAgribusinessTechnologyAgronegócioTecnologiaEconomiaEconomia agrícolaComércio eletrônicoTecnologia da informaçãoProdutos agrícolas - Comércio