Caracterização de processos sistemáticos e assistemáticos de inovação em organizações brasileiras

Resumo

The main objectives of this work are to describe and analyze - by means of an exploratory approach - the systematic and nonsystematic innovation processes in Brazilian companies. By taking into consideration their leaders opinion, and others sources, it was possible to gain a better understanding of the administrative practices used by companies in order to reach their organizational goals. As a result of this scope of investigation, this study intended to describe the Innovation Process on the basis of three key aspects: the company’s characterization and its targeted market; the exploration and description of innovative practices - encompassing the strategies used, market value added, products and services as well as the management model; the main contributions to the company resulting from the Innovation Process itself, taking into account its impact on the market, products, services, stakeholders and on gained final results. This study was divided into two parts, the first being composed by a theoretical overview regarding the evolution of the innovation concept and its origin in the economic theory, its adoption as an organized and systematic process by companies, concluding with the main current discussion around it. In the second part, the nature of the study was empirical, through a research of multiple case studies, the Innovation Process could be scrutinized in terms of its facilitating and hindering aspects concerning its implementation in three Brazilian organizations. The basis of this work resulted from the confrontation between the up to date literature review and the thorough study of the selected cases, bringing about some insight in terms of recommendations with the purpose to increase knowledge and expertise on innovation processes, systematic and nonsystematic, in Brazilian organizations.

Ficha do documento

Tipo

Dissertação

Ano

2006

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Não informado

Identificador

oai:repositorio.fgv.br:10438/2309

Temas

Tecnologia

Palavras-chave

Desenvolvimento organizacionalAdministração da produção - Brasil - Estudo de casosAdministração de empresas - Brasil - Estudo de casosAdministração de empresas