Avaliação de prontidão em uma organização para implementação de transformação digitalestudo de caso

Resumo

Digital Transformation is present as a priority on the agenda of the main executives of organizations, as it can provide competitive advantage, it is worth mentioning that many attempts fail to implement digital transformation, since the focus of these implementations is on digital technologies, not considering other factors that influence the organization. This work has as its general objective, to carry out the assessment of readiness for the implementation of TD in an organization. Thus, it was identified, in the literature of TD and readiness assessment, the definitions and which organizational, technological and environmental factors can influence TD in an organization; then, a structure was elaborated, conceptual with the organizational, technological and environmental factors; an executive questionnaire and an instrument for assessing readiness for the collection of information were created; and applied to apply a single case study in an organization operating in the health sector. As a result of the practical application, it was possible to identify that the chosen organization is at an intermediate level of readiness for Digital Transformation, and that the factors with the lowest level of readiness were Organizational Culture, Organizational Structure, and Roles and Competencies. As a theoretical contribution of this work, it was possible to extend the knowledge proposed by other authors in relation to the use of organizational, technological, and environmental factors, and of mechanisms and instruments for assessing readiness for TD. And, as a practical contribution, it was demonstrated how the executives of an organization can use the study to carry out the assessment of readiness in Digital Transformation, to identify what the situation of the organization is to minimize failures in its Digital Transformation process. The analysis characteristic of this work was exploratory, not having the intention to generalize to other cases, theories, structures, and questionnaires, presented here. The analyzes were based on the literature and the application of the case study.

Ficha do documento

Tipo

Dissertação

Ano

2021

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/30727

Temas

Tecnologia

Palavras-chave

Digital transformationDigital readinessReadiness assessmentInstrumentDigital transformation factorsTransformação digitalProntidão digitalAvaliação de prontidãoInstrumentoFatores da transformação digitalAdministração de empresasInovações tecnológicas - AdministraçãoEmpresas - Inovações tecnológicasTecnologia da informaçãoDesenvolvimento organizacionalPlanejamento estratégico