As relações entre as estratégias competitivas e estratégias de inovação na indústria bancária

Resumo

The banking industry has always been at the forefront when using modern technologies and innovations to conduct its business and now experiences the era of digital transformations suffering the impacts of disruptions in its various lines of business. At the same time that banks deal with market pressures and regulators need to act quickly to remain competitive against new competitors that are not trivial and use digital technologies to access entire markets or parts of the banking business, as is the case with Fintechs (Technology companies that operate in the financial sector) and Big techs (Big technology companies), which represent imminent risk to banks and that can access their markets with great speed and high impact, as is the case of Google, Amazon, Facebook and Apple . Digital natives use new technologies and do not have great legacies as old systems and physical agencies can evolve more quickly in the digital world. These accelerated transformations bring great opportunities and risks to the banking business model, challenging the fundamentals of this sector, from which emerges the need to understand the relationships between competitive and innovation strategies that have high potential to generate highly relevant competitive advantage. The present study analyzes the relationships between competitive strategies and innovation strategies in large private banks. In this context, the word relation refers to the influence, causality or organizational results perceived by the leaders of the organization targeted by the research. To achieve the objectives, a case study was carried out in a large private organization in the Brazilian banking industry, which is one of the largest banks in Latin America. This study is the first to identify the existing relationships between competitive and innovation strategies in a large organization in the banking industry considering (1) to identify the competitive strategies and innovation strategies adopted by the target organization of the research, (2) to identify the possible relationships between competitive strategies and innovation strategies, (3) identify whether, in the perception of executives, the results of this relationship contribute to obtaining competitive advantage. The results obtained were satisfactory and obtained with the use of qualitative methodology, supported by widely studied theories, view of the banking industry of the author who works in large banks in Latin America as a senior executive in the areas of technology, innovation and business combined with solid experience and vision of the leaders of the research target organization.

Ficha do documento

Tipo

Dissertação

Ano

2020

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

Identificador

oai:repositorio.fgv.br:10438/28820

Temas

Desenvolvimento EconômicoTecnologia

Palavras-chave

Innovation strategiesCompetitive strategiesBanking industryFinancial servicesPrivate banksEstratégias de inovaçãoEstratégias competitivasIndústria bancáriaServiços financeirosBancos privadosAdministração de empresasIndústria de serviços financeirosVantagem competitivaDesenvolvimento organizacionalInovações tecnológicas