Americanizing Brazilian management

Resumo

Purpose: This paper aims to discuss, from a post-colonial perspective, the context and process of the Americanization of Brazilian management. Design/methodology/approach: The paper first briefly discusses post-colonialism and 'Latin-America'. After this, it analyzes the content of US management and its prevalence in the world. The paper then presents the process of the intentional Americanization of Brazil, in order to contextualize this process in management. It follows an essayist style. Findings: The paper argues that the Americanization of Brazilian management is an intentional process that resembles colonialism. Originality/value: The paper's contribution is to analyze the establishment and growth of what is one of the largest management academies in the world, showing how it was created under colonial logics. This case may also suggest how these logics have a wider influence on how management knowledge is produced and reproduced in developing economies. © Emerald Group Publishing Limited.

Ficha do documento

Tipo

Outro

Ano

2012

Instituição

Fundação Getulio Vargas

Fonte

Repositório da FGV

Idioma

Inglês

Acesso

Acesso restrito

DOI

10.1108/17422041211197558

Identificador

oai:repositorio.fgv.br:10438/25574

Palavras-chave

AmericanizationBrazilGeneral managementManagement stylesPost-colonialismAdministração - Brasil