A resignificação da crise ambiental pela mídia de negóciosresponsabilidade empresarial e redenção pelo consumo

Resumo

This article examines how the environmentally responsible consumer has been 'produced' by the business media, based on an analysis of two magazines in the period of 1996-2007: Britain's The Economist and Brazil's Exame. The research method is based on the Discourse Theory founded by Ernesto Laclau and Chantal Mouffe and on Lacanian authors who adopted this theory. An empirical analysis, underpinned by a bibliographic review of the relationships between environmental crisis, consumption and social corporate responsibility, allows us to conclude that the media's construction of the responsible consumer exploits the notion of culpability in the discourse of the environmental crisis to peddle redemption as a commodity.

Ficha do documento

Tipo

Artigo científico

Ano

2013

Instituição

Programa de Estudos Pós-graduados em Comunicação e Semiótica - PUC-SP

Fonte

Repositório da FGV

Idioma

Português

Acesso

Acesso aberto

DOI

10.1590/S1982-25532013000300011

Identificador

oai:repositorio.fgv.br:10438/21231

Temas

EconomiaMeio Ambiente

Palavras-chave

Responsible consumptionSocial corporate responsibilityEnvironmental crisisGuiltRedemptionConsumo responsávelResponsabilidade social corporativaCrise ambientalCulpaRedençãoAdministração de empresasResponsabilidade social da empresaConsumo (Economia)Desenvolvimento sustentável